I have not been part of this but I have seen several people's reactions to commercials during their Netflix routine. I understand what you are trying to do and agree with the idea of it but your execution is flawed.
There are two main modes of thought people go through then starting up Netflix;
1) Lets watch that movie that I picked out a while ago (and hope it is actually on Netflix)
2) I am not sure what I want but I feel like a *insert movie genre here* right now
Sounds like you are trying to appease group 2 but are pissing off group 1.
My suggestion? Here are a couple of random ideas to throw your way.
- you need a "not interested" section. Not a thumbs down, but specifically not interested. Thumbs down is saying, I saw at least part of it and I did not like it. Not interested is saying, I never saw it but judging by the cover, I would not probably like it.
- bring by the star rating system (not really related to this but I just really miss it.)
- have a icon, either at the top or along the side where someone can click to ask to look at random stuff. Either totally random, or specific to a genre they feel like watching.
- if you wanted to get crazy, you can find a way to check two different "watch later" lists for any common elements and point those out. When I go over to my friend's and after we have dinner we either chose board games or Netflix (or both) but when we try to find a movie we all would want to watch, we mostly end up with a list of movies they have not seen but ones we have.
We are fast growing into a new machine learning age, and we as your consumers are begging to give you more data so you can help us with what to watch but instead of embracing that, you are reducing it in favor or "figuring out" what we might actually want. You need to do both, not ignore and guess.
Let us all chill together.
There are two main modes of thought people go through then starting up Netflix;
1) Lets watch that movie that I picked out a while ago (and hope it is actually on Netflix)
2) I am not sure what I want but I feel like a *insert movie genre here* right now
Sounds like you are trying to appease group 2 but are pissing off group 1.
My suggestion? Here are a couple of random ideas to throw your way.
- you need a "not interested" section. Not a thumbs down, but specifically not interested. Thumbs down is saying, I saw at least part of it and I did not like it. Not interested is saying, I never saw it but judging by the cover, I would not probably like it.
- bring by the star rating system (not really related to this but I just really miss it.)
- have a icon, either at the top or along the side where someone can click to ask to look at random stuff. Either totally random, or specific to a genre they feel like watching.
- if you wanted to get crazy, you can find a way to check two different "watch later" lists for any common elements and point those out. When I go over to my friend's and after we have dinner we either chose board games or Netflix (or both) but when we try to find a movie we all would want to watch, we mostly end up with a list of movies they have not seen but ones we have.
We are fast growing into a new machine learning age, and we as your consumers are begging to give you more data so you can help us with what to watch but instead of embracing that, you are reducing it in favor or "figuring out" what we might actually want. You need to do both, not ignore and guess.
Let us all chill together.
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